1. Site Design & SEO 

Website design and search engine optimization (SEO) makes a world of difference when it comes to making and maintaining customers. A user-friendly interface improves the online experience for users and makes it easier for them to do business with you. Populating your website with valuable, keyword-rich content helps you rank highly on search engine result pages (SERPs), improving visibility online and allowing you to own your brand identity online. 

2. Social Media 

Social media has the power to engage customers and establish yourself as an educational resource. Social media can be utilized to stay relevant and promote offline efforts, while providing followers an authentic brand personality. LinkedIn marketing, ideal for B2B marketing and lead generation, particularly benefits those in power transmission and distribution. It serves as a tailored space for professionals in the power industry to collaborate and connect, aligning with the industry's emphasis on professional networking. 

3. Email Marketing 

When marketing in the power industry, email marketing cannot be overlooked. Contacts in your mailing list are people who have either already done business with you, or who have taken a step deeper in your lead funnel, making email marketing an important area to nurture leads and connections. Regular newsletters, updates, and offers keep your audience engaged and informed while fostering brand loyalty. 

4. Content Creation 

Content creation is essential to develop informative content like blogs and videos that establish your company as a thought leader. The ability to generate content ideas based on your teams existing in-depth industry knowledge allows you to educate and engage your audience according to industry needs and trends. 

5. Online Events 

Hosting webinars and online training sessions positions your company as an authority in the field and provides a platform for direct interaction with potential clients. These events can be used to showcase products, address industry challenges, and engage with your audience in real-time. Q&A sessions particularly allow you to understand the thinking of your audience and how you can address their needs.  

Where to Start?

It can be overwhelming to start a digital marketing project. Consider partnering with a company like Voltage X to help design your marketing strategy and execution. At Voltage X, we have an in-depth knowledge of the power sector and B2B marketing, plus a proven track record of success. We would be more than happy to help establish your digital presence.

If you aren’t ready to partner with a company for marketing, you can take the first step by performing an audit of your current online presence, then brainstorming content ideas based on assessed needs and developing a content calendar.  

Feel free to also use our page as a resource to help you or reach out for a consultation. Send us an email and we will reach out to you promptly.