Keyword Research

Research keywords relevant to your industry, manufacturing niches, and target audience, including long-tail and question-based keywords. Tools like Google Keyword Planner can help you identify high-volume, industry-specific terms to include in your website content. Using keywords that relate to your specific area of manufacturing will help attract your niche target audience. Many potential clients often search for information on the products you manufacture and best practices. Using product related keywords and creating relevant content will help you show up for these types of common searches. Understanding and using alternative terms used by your audience can also be beneficial to increase your chances of showing up in searches.

A Strong User Experience (UX) 

An easy-to-use and logically structured website makes it easier for search engine crawlers to index your pages. Using clear and descriptive URLs, organized navigation menus, and hierarchical page structures not only improves the user experience but also helps you rank higher online. 

The connection between a good UX design also serves as a powerful tool that empowers manufacturer representatives with the essential tools they need. An easy-to-use and logical UX not only enhances user engagement but also streamlines the process for manufacturer reps seeking information about products for their customers. 

Quality Content Creation 

Creating quality educational content like blogs with a high word and keyword count, videos, or use case content improves your authority online and gives users valuable information. Content strategies can include writing detailed pages that give information on a central topic, such as "What is Smart Metering," for example. This approach establishes your authority on these topics online.  

High quality, informative content with an SEO focus also ensures that manufacturer reps can easily find the information they require in the sales process. By prioritizing quality content, businesses position themselves as authoritative hubs within their industry, cultivating a reputation that attracts customers and retains manufacturer reps seeking reliable and comprehensive information. 

Local SEO 

If you have a physical location, or multiple sales territories, optimizing your website for local search is crucial. You can do this by creating and verifying a Google My Business listing with accurate business information and encourage customers to leave reviews. Google My Business adds you to Google Maps, making you more easily discoverable and increases local visibility for your different locations. Additionally, having and maintaining a “Find a Rep” page can allow potential end customers to easily identify and engage with the appropriate sales channel to ensure a shorter sales cycle. 

Get Started 

To stay ahead of the competition, manufacturers must prioritize search engine optimization and continuously refining an SEO strategy. These efforts support both companies that operate through an in-house sales force or an outside sales rep channel.  For help with your SEO to improve your visibility online, consider partnering with Voltage X. Click here to fill out our contact form, and we will be in touch shortly.